My task for this project was to create a project plan, persona, and moodboard for a fictional music streaming service called Soundify.
The first step I undertook was creating the persona. Using provided interviews, I compiled some of the users into a persona of a 23 year old student named Carmilla, a music lover and overall busy person, studying and working full time. She is a busybody, focused on speed and efficiency, and prioritizes having a structured routine. Some pain points were ads breaking up her listening flow, and frustration at inconsistent/limited recommendations. Some suggestions to address this were included in the project plan, including the introduction of mood based playlists, and a premium listening plan.
The second step for me was building a mood-board. I wanted to play on the idea of something fully customizable to the user (as that was a pain point expressed in many of the mock interviews). I landed on the idea of cars, with their speed and slickness as well as their interlocking parts, all serving a function. I was inspired by Swiss style design and a fun, iridescent colour palette to give it a unique edge.
For the project plan, It was a simple audio recording meant to emulate a meeting presentation, covering roles, responsibilities, challenges and milestones for the project.